I have a lot of fun with my work. Previously, I was lead up the garden path on what Instagram followers buy into. You’d be astounded to learn just how much I didn’t know. Astounded I was, given that I spend such a lot of time on Instagram. You would have thought that these are things I should know already. But, as well as I knew already, it’s never been cut and dried. So, here’s a weary wary warning to you. Don’t be entirely focused on what you want to say.
But by all means, be as assertive and persuasive as you need to be. After all, you do want to sell your product, service or give an idea. But what really becomes the drawcard for potential followers is this. You have got to be able to relate to them. It’s a good idea to have a few things in common with them too. They like it when you remind them of something that ticks them off in the positive sense. I have grown to fall in love with this angle.
I call it my ‘by the way’ moment. And inevitably it leads to their ‘aha moment’. Or a case of ‘gee whiz, why didn’t I think of that’. I tell you, this is not something that you can just suck out of your thumb. Let me tell you that the research and development side of marketing and advertising work is no pie in the sky. Guessing work, if you can call it that, gets you nowhere in this game. But when it’s all happening on your Instagram platform, the work’s really fun once you get to know it.
The things people say to each other. It’s like what happens around your dining room table in the evening. Or what the girls talk about with each other in the supermarket aisles. Or what the guys bash on about at the ballgame. But in order to be able to prick up your ears and hear what these folks are saying about products and services you want them to buy from you, you need to be moving around in the right circles.
I continue with my posting work as if nothing was really meant to happen. By that time I’ve already picked up on something that Joe Bloggs or Aunt Sally had to say. I’ve even managed to hash-tag that particular conversation alongside my own dedicated hashtag (which leads the folks to my main business website once they’ve tapped into it). The folks on Instagram also enjoy a bit of suspense. I don’t tell them right away what’s going to happen.
I make a point of telling them to look out for my next post. It can happen within the next few hours or the following day, it all depends on the context of the conversation I’m initiating. And it has to be a conversation because, sure as anything, I’m not going to be the only one talking around here.